Email marketing is still in the rule book of most digital marketing agencies in Malaysia and with good reason. 81 percent of small and medium-sized businesses depend on email as their foremost customer procurement channel, and eighty percent for retention.
As email marketing services in Kuala Lumpur looks to be a vital part of business, having a compact strategy whenever you send an email to thousands of subscribers is the 1st step if you wish to witness a higher conversion rate.
Sadly, even if you pursue each email marketing tip written in the rulebook, there’s always room for error. On the plus side, there’re some truly prevalent email marketing mistakes that you can avoid easily. Listed below are a few of them:
The content you’re emailing isn’t focused enough:
So many companies commit the mistake of emailing the same message to most of their subscribers. It’s highly unexpected that everybody on your email list is keen in the same content.
You need to segment your email list to bring in more customers.
And an excellent way to acquire this is by making more than one opt-in forms for different pages on your site.
Keep in mind each lead you’re trying to attain is different and requires assistance with different things.
A nice way to segment your audience is having different opt-in forms that provide different freebies.
Bombarding your audience with offers & no real info:
This happens quite often. People subscribe in the hope of getting useful advice & information but only end up getting thousands of emails that talk about discounts & reduced prices.
There’s nothing wrong to promote your products or services through an email but alongside that you need to put useful information as well.
The information can be a great inforgraphic that you’d made employing graphic design software, a helpful video that your viewers might find useful, or a link to a helpful blog post.
Sending a welcome email:
This is perhaps one of the most common mistakes newbies make. You don’t wish a universal, welcome email saying ‘Thanks for subscribing!’ to be your 1st message sent to anyone.
In place of sending a useless welcome message to kick start the conversation, you must try to make your 1st email as useful and informative as possible.
If someone subscribe your service, you can give them any cool freebie in the 1st email you send them. You can even send them to ‘exclusive resources’ which are available to your subscribers only.
The point here is in your first email you must try to make a good impression!
Emphasizing on quantity instead of quality:
It is always wise to emphasize on putting together a list of highly engaged subscribers instead of a long list of subscribers that aren’t even opening your emails. So, the point here is you’ve to concentrate on the quality of your subscriber instead of the quantity. A good thing you can do is clean up your email list every once in a while. This means eliminating subscribers which aren’t opening your emails. More information contact https://www.itech47.com/contact.php
Source: https://itech47.wordpress.com/2020/12/12/top-5-email-marketing-mistake-you-must-not-make-in-2020/