Business can no longer overlook the value of Customer Experience when constructing digital experiences. CX is defined as the total of what your consumer wishes, does, sees, thinks, feels and likes. And in this digital world, we should extend its best-practices to digital design & development. Today UX designers in Malaysia are stepping in to close the gap amid user and creator.
UX designers tackle how the product feels, while UI designers work on the actual layout of its elements. Fundamentally, it is the User Experience Designer’s responsibility to ensure the User Interface Designer understands precisely how to lay out the wireframe, based on the communication they wish the user to have with that given product. As the 2 roles are linked so intrinsically, most Customer Experience related positions merge UX/UI into one role.
Let’s talk about the main reasons to bring a UX designer on board:
To systematize your site:
A professional designer knows how crucial a robust Information Architecture is to the success of a site. Imagine going into a garment shop with no signs & no clear exit. There is a great possibility you’d get annoyed & leave instead of looking for the exact product you visited the shop for.
This is precisely what organizations wish to steer clear of, particularly those with e-commerce websites that require a transparent path to the checkout page. It is the responsibility of a UX designer to map out a site, restructure the content, and ensure the users can get exactly what they are in search of.
To understand what the users are looking for?
All sites must be developed a precise objective in mind. Editorial sites wish users to read & share their content, e-commerce websites wish users to do a purchase, and so forth. The best thing about UX design in Malaysia is its capability to study the brain of the users in a calculated way that can be conversed directly to the developer, designer, and customer. It is all about interaction & knowing the consumer’s journey.
To make your product in everybody’s reach:
Users are real people with different needs. Don’t forget:
• Responsive design: Assures a flawless user experience access tablet, desktop and mobile devices of all sizes. Mobile users are 5 times more expected to discard the task if the website is not optimized for mobile. Therefore, optimizing across all devices is a must.
• Internet connection speeds: With 40 percent of web shoppers leave a site that takes over 3 seconds to load, it is critical to keep things snappy.
• Browser consideration: Not everybody uses Chrome on a new MacBook Pro. Therefore, it is essential that you should think about your audience, and ensure the website will work perfectly on all browsers.
Source: https://webdesignservicemalaysia.wordpress.com/2020/07/11/why-you-need-to-think-about-a-ux-designer/