Running a business online is no child play, particularly when you’ve to compete with e-commerce giants such as Amazon that have a boundless marketing budget driving their advertising campaign. The competition to reach the 1st page of Google search results is exceedingly tough. Striving to appear in the 1st page, even with superb search engine optimization may easily take months.
This is where paid ads or Adwords services in Malaysia come in. Google AdWords is Google’s advertising service that lets businesses showcase their ads on Google’s search result pages. The ads generally emerge at the top or bottom of a Google SERPs.
Using Google AdWords services in Malaysia is a common & effective marketing strategy among businesses seeking to acquire their first online consumers. Here we will dive into some of the facts that make Google AdWords so great for online businesses.
Accurate targeting:
With many targeting options of Google, business owners are allowed to make sure their ad is only displayed to prospective customers. Business owners are capable of filtering their audience as per the location, keywords, age and more. Moreover, they also can pick the time of day when their ads will be shown to their targeted viewers. A typical instance is that so many businesses use running ads only from Monday to Friday from 8am to 5pm. This is simply because businesses are closed or are slower on the weekends. This is particularly beneficial for local businesses.
Pay only for results:
This is debatably the most recognized benefit of advertising on Google AdWords. With AdWords businesses only pay for the clicks of their advertisements, in place of impressions. This is known as PPC advertising that allows businesses to save money by only paying when a user has taken action to surf their site.
Performance tracking:
Google AdWords lets businesses keep an eye on how their ads are performing. This entails you can track the number of users that view & click your ads. It also lets you track the number of users that take the required action after visiting your site.
Making use of Google AdWords as part of your online marketing tactic is certain to bring positive outcomes. Contact iTech47 – the best Digital Marketing Agency Kuala Lumpur if you want to give Google AdWords a try. Call us now if you want to know how to use AdWords profitably.
Source: https://itech47.wordpress.com/2021/01/09/what-make-google-adwords-so-great-for-online-businesses/